No doubt about it: we also like to shop and enjoy nice things. However, it can be easy to buy more than we need or unknowingly support unethical brands. The ‘conscious consumer’ supports sustainable shopping. Making better-informed choices not only positively impacts their own lives but also for others and the planet.
So before you buy, pause for a moment and consider these guiding shopping questions. It might help to take small steps first. Small or big, we’re all making a difference.
IS IT A CONSCIOUS COMPANY?
As consumers, we hold so much power. When we purchase from a company, we’re essentially funding them to continue doing what they’re doing. Look out for businesses doing good, whether they’re officially certified as sustainable or undercover angels. Do they strive to create positive social and environmental impact?
Read how 'The G7' watch was recognised by French President Emmanuel Macron.
IS THIS BRAND TRANSPARENT?
Take a look at their website - how open are they about their practices, supply chain, and impact? Does the brand feel wholesome? If there are gaps to illuminate, don’t be afraid to ask the brand directly. If they refuse to respond or don’t know, it might be a cue to shop elsewhere.
WHAT MATERIALS ARE USED?
Are the materials responsibly sourced? Where did it come from? Is it natural or chemically processed? Biodegradable or recyclable? High-quality, durable and well-made?
Learn how AWAKE creates watches made out of recycled fishing nets and plastic bottles.
DO I TRULY NEED OR LOVE THIS?
We’re all for creative exploration and personal expression. It’s also important to consider the impact of overbuying. Is it a timeless piece? Could you repair or reuse an old item? Are you buying it just because it’s on sale? Will you still want it after walking away for a few hours?
You can potentially buy fewer items and save money in the long run. It’s less wasting of earth’s precious resources. Plus, by surrounding ourselves with fewer but much-loved items, our home can feel more emotionally and physically spacious. Life inevitably feels more meaningful.
WHAT DO YOU STAND BY?
At the end of the day, there are many causes to support and it boils down to your values. Check in with yourself. For you, is it important that the product is made from sustainable materials? That it’s handcrafted and locally produced? That the people who made it are fairly treated and paid? Fairly priced? Vegan? Minimal waste? Knowing our preferences makes sustainable shopping less complicating.
We try to remember: every time we spend our money, we can make a positive impact on the world.