DESIGNING THE ORIGINS COLLECTION

Posted by FRED LY

DESIGNING THE ORIGINS COLLECTION

When I embarked in this journey, almost 18 months ago now, I knew it would be a challenge for me to design a watch that would bring something different on the market. I wanted it to be minimalist in a way but also with a strong personality. Something we’d never seen before. Our goal to create the most sustainable watch ever doesn’t mean we had to fall into the caricature. Our inspiration comes from natural forms, shapes and textures, and the sustainability is reflected through our industrial processes. Working with Lilian was a blessing because he has a strong knowledge...

THE GUYS BEHIND THE PROJECT

Posted by LILIAN THIBAULT

THE GUYS BEHIND THE PROJECT

Hi guys, this is Lilian. If you’ve read our previous chapter, you should know by now that AWAKE is the story of friends with the common desire to make a positive impact on the planet, which we want to materialize through our brand. After working in the media industry for years, I needed to make a big move and do something more meaningful that would reflect my passions and values. I’ve always been a watch enthusiast. Fascinated by a product that is simple and exclusive at the same time. Wearing a watch is not about keeping track of time, it...

HOW WE TURNED VALUES INTO A PROJECT

Posted by LILIAN THIBAULT

HOW WE TURNED VALUES INTO A PROJECT

Hi Guys, this is Lilian and Fred, Awake founders. More than a product, Awake is a real life change, and we are more than happy to share the story with you. We started this journey 2 years ago after we met while we were travelling in Asia. From this encounter was born a strong friendship. Among other common interests, sustainability was something that brought us to more serious conversations. « Why is there so much pollution everywhere, threatening the places we love? Can we do something about it ? » Low quality goods and planned obsolescence have created more products than we...